Use 3 Sentences to Get More Leads.

Hey Everyone:

I hope all the moms out there got some extra special Mother's Day treatment. I also hope it was a day filled with family, friends, and great food!

And speaking of Moher's Day, can you believe we're half-way through May? June is quickly approaching. And you know what that means. Half-Year Results for your business.

So let me ask you a question. Have you gotten the leads you want? Were they quality leads that easily converted into sales?

If not, I've got an easy way for you to engage people in a conversation that piques curiosity and generates leads.

It's called a One-Liner. This little gem is one sentence - okay, more like 3little sentences, but those 3 sentences can cause people to ask for your business card. They're short and simple. Here's what they are:

1. State a problem you solve.

2. Position your product as the solution.

3. State the happy results.

It's a powerful little story. Short, Concise, Engaging.

Not too long ago I met an at-home chef at a networking event. She had a great one-liner. Here's how it went:

Me: Hi. I'm Mary! What do you do?

At Home Chef: When families come home from a hectic day they're pressed for time and eat whatever unhealthy food they can grab. Well, I'm an at-home chef and I cook in peoples' homes. They eat well and spend quality time together.

See? It's a little story with a happy ending. Now I'm a good cook, but I sure wanted this chef's business card. I'll certainly send referrals her way.

A good one-liner will help you generate leads. Do you have a powerful little story?

If not, I can help.

Send me a note. The address is mary@truevoicecopy.com

Here's to One-Liners!

P.S. Get people to ask for your business card - use a One-Liner. Contact me at mary@truevoicecopy.com.